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OUR BRAND POSITIONING

Back by over three decades of experience and industry know-how, we create lasting value for our customers by providing high-quality products and excellent services across various industries.

Driven by the core values of reliable, determined and resilient, we constantly strive to deliver high quality products and services to our customers. Our humble and sincere approach make us a better partner. We are attentive and we understand the dynamics of our industry. We keep things simple, we are hardworking and we act with swiftness and agility. We are constantly on the look out for more effective and efficient ways to support our customers and keep them up-to-date.

At Zantat, we look upon our customers as business partners and personal friends. We are committed to provide customised and personalised supports to our customers to run and grow a successful business.

Our Logo

The Zantat logo represents us at the highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.

Key characteristics of our identity

  • Balance of stability and agility

  • Reflects an appreciation of detail and precision

  • Provides a unique, honest expression

  • Balance of stability and agility

  • Sophistication, infused with passion and aspiration

Our tagline,

RELIABLE | DETERMINED | RESILIENT

works as a self declaration and as a way of being.

Our Brand Purpose

Our purpose reflects our true goals, abilities and contributions. It connects us with the customers we serve and support, and reminds us of the valuable contributions we make each day to people’s lives.

1

Emphasizes our
focus on partnership

2

Is empowering
and
optimistic

3

Is practical
and
down-to-earth

4

Reminds all employees
of our ability to make
positive impact every day

Our Personality Prism

Our brand positioning and purpose are the guidelines to our communication, action and interaction. By adhering to our brand personality, we ensure that we appropriately serve our customers as well as building a stronger Zantat.